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The Zeigarnik Effect

Ever wondered why a TV show season ends with a cliffhanger episode?

It is done on purpose for you to remember the last episode.

Your brain obsesses over the unfinished story.

Your brain is wired to want closure.

It is called the Zeigarnik effect.

It works in entertainment.

It works in story telling.

It works in media.

It works in sales.

It works.

The question is: will you make it work for you?

Use the Zeigarnik effect to your advantage.

Just START the task you kept postponing.

You’ll become determined to finish it.

The Zeigarnik effect - your brain wants to complete unfinished tasks

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